What do you actually mean by Graphic design?

It is a method of communicating visually where the ultimate focus is to convey the meaning to a particular group of persons. Here the message is conveyed in the non-verbal form i.e., using words, images and other such graphical elements. Not only a graphical design should be attractive but also it should work as well. It is a general concept that what we see will stay longer in our mind than what we hear. This is the principle behind graphical design.

Business motive of an organization is the main reason, which induces in doing a graphical design. Graphical design can therefore rightly be called as an exact blend of art and business. Though graphic designs are truly based on the theories of art, its main aim is to create an eye pleasing design, which is functional and useful too. Usually a graphical design will be made based on the needs and budget of the client.

What a Graphic designer actually does?

A graphic designer acts as a bridge between the client and the audience. His aim is to convey the message to the audience in an attractive way, which should have a good response as well. Through his work a graphical designer should sell or tempt the audience to buy the product on behalf of their clients.

Graphical designers use the images which are drawn, painted, photographed or computer-generated. They also use various fonts and styles to make the graphic design, an eye-catching one. Graphics, which are either created or selected, should be arranged in a proper way. In simple words the text, images and other graphical elements should capture the attraction of the audience. Moreover it should be simple to understand so that the message could be easily conveyed.

The role of graphic designs in our day-today life is vast. Ranging from mere candy wrappers to the advertisement boards carrying the picture of the jewels, automobiles etc. the role of graphical designs has become inevitable. Graphical designs can be commonly seen in the title of the films, in various kinds of advertisements, in magazines, books etc.

Types of Graphic Design

Graphic design is a field where you have to use your creativity along with latest technologies to make the mode of communication an effective one. The designer uses a wide variety of communication tools in order to convey a message on behalf of client to particular audience. The main tools are typography and image.

Image-Based Design

Designers will either use created or photographed images to communicate the messages, which their clients want to convey. Images are effective tools of communication, which can express even the emotions and moods. When compared to words, people respond quickly to images. For example, we all know that a candy is hot, and when an image in combination with this knowledge creates a visual mesmerism. In an image-based design, the pictures will convey the entire message. Sometimes a few words are used in addition to the picture. A graphic designer chooses an image-based design only when he feels that an image is thousand times better than a word.

Type-Based Design

Type based designs are nothing but using words in an attractive way to convey a message instead of using pictures. Just like the meaning of a text, how the words look like is also important for a graphic designer. A designer uses different typescripts, type size, colors, borders, shadings, columns, margins, spacing etc to make the text unique and attractive.

Image and Type

When the designers combine both text and images to convey the message to the audience, it is known as image and type design. The words and image should be creative and catchy respectively. After the design concept has been finalized, the designers work with photographers, illustrators, typesetters and other production technicians to get the final output as desired by their clients.

Symbols, Logos and Logotypes

Just like the pictures, symbols and logos also have the potential to quickly reach the audience. It helps to represent a particular concept or company. Logos and logotypes reveal that the product belongs to a particular company.

Process of Creating Graphic Art

The theme behind graphic design is to convey a message. Therefore the designer and the client will discuss what kind of message is to be conveyed and which way will be effective in reaching the targeted audience.

The use of various design elements will be based on the medium through which they are going to advertise. Only the artistic side of the graphic design is the designer’s job. Rest will be based on the size of the business and the budget of the client.